Reawaken Luxury: Why Chic Tower by DAMAC is Business Bay’s Most Coveted Address

The Dubai real estate market is synonymous with opulence, but every so often, a project arrives that redefines the very meaning of “luxury living.” Enter Chic Tower by DAMAC, a breathtaking residential masterpiece designed in collaboration with the world-renowned master jeweller de GRISOGONO.

Located in the vibrant heart of Business Bay, Chic Tower isn’t just a place to live—it’s a sanctuary designed to “reawaken” your senses and prioritise your wellbeing. If you are looking for the best investment property in Dubai or a home that offers more than just four walls, here is everything you need to know about this turquoise-inspired gem.

The Concept: Where Wellness Meets Opulence

Inspired by the healing properties of turquoise, Chic Tower is an architectural interpretation of the fabled “fountain of youth”. The design features a stunning cascade of undulating terraces that mimic the waves of the Dubai Canal, leading up to a stepped roof that evokes layers of natural rock.

For those searching for luxury apartments in Dubai, Chic Tower offers a unique holistic lifestyle experience. From the moment you enter the lobby, which is uniquely equipped with workout benches and weights, the message is clear: your health is the new wealth.

World-Class Amenities: Your Private Youth Sanctuary

What truly sets Chic Tower apart from other new projects in Business Bay is its focus on restorative living. Residents have access to:

• 7 Revitalising Baths: Designed to extract toxins and rejuvenate the skin, featuring hot, cold, salt, and mud baths.
• A Dubai First Beauty Bar: Custom-made creams are developed by expert technicians to meet the specific needs of your skin type.
• Outdoor Gym & Spa: A Podium-level facility that combines traditional fitness with callisthenic-focused outdoor training.
• 180-Metre Lazy River: A tranquil water feature designed for ultimate relaxation.
• Iconic Views: Sweeping panoramas of the Dubai Canal and the glittering city skyline.

Prime Location: The Heart of the Metropolis

Strategically located in Business Bay, Chic Tower ensures you are always “recentered”. Whether you are a professional working in DIFC or a family enjoying the leisure of Downtown Dubai, everything is within reach:

• Burj Khalifa & The Dubai Mall: Just a stone’s throw away.
• Dubai Canal: Located at your doorstep.
• Dubai International Airport: A quick 15-minute drive for frequent travellers.

Versatile Living Spaces

Chic Tower caters to a wide range of needs, offering meticulously designed units that maximise every habitable inch for wellbeing.

• Studios: Ranging around 413 sq ft, perfect for young professionals or high-yield rental investments.
• 1 & 2 Bedroom Apartments: Masterfully designed spaces with private balconies and uncompromising quality.
• Super Luxury Homes: For the most discerning buyers seeking the epitome of style.

Why Invest in Chic Tower Business Bay?

The UAE real estate market continues to see strong growth, and Business Bay remains one of the top-performing areas for both capital appreciation and rental yields. With an estimated handover in 2026 and attractive 1% monthly payment plans, Chic Tower represents a prime opportunity for savvy investors.

The partnership with de GRISOGONO ensures a level of brand prestige that maintains high demand in the secondary market. Whether you are looking for a holiday home in Dubai or a permanent residence, Chic Tower offers a lifestyle that truly “reinvents” the meaning of home.

Chic Tower by DAMAC is more than a residential building; it is a wellness revolution in the middle of a bustling metropolis. By blending the artistry of jewellery design with the science of holistic health, it stands as a testament to Dubai’s visionary future.